Financing is a great way to provide additional resources to
any business. There are many ways to finance your business or next project, but
the most obvious ways would be investing your own personal finances, looking
towards a loan from a bank, government, or an interested party, or you could
look into a separate investor or investment firm.
There are great positives and negatives to both, so I would
make sure you are completely informed to all of the options before you decide.
You will need to know what every decision could lead to before you put all of
your eggs in one basket, especially when it comes to aspects such as investment
If you are looking into a loan, then the key aspect is the
monthly repayments with the interest added. This will always provide a large
burden for you. While it’s great to receive the large lump sum upfront to
ensure that your business is able to begin, having to pay back what you owe in
interest monthly can be very daunting for many. The monthly repayments can be
quite large depending on the interest that you owe.
However, when you look at something like an investment firm,
you will not have to pay anything back monthly but you have lost a significant
amount of your business profits. While you do not have to pay anything back in
the short term, over the long term you will begin to see your profits
There are also investors outside of firms. One of the companies that we worked with were sofa manufacturers Sydney companies. They had invested into the transportation lines to ensure that there was speedy and efficient transport in Sydney, and it worked out very well for us both. They were able to keep a hefty profit for sure, but we were able to begin turning a profit thanks to them.
There are more reasons as to why social media can be such an
important tool for growth, and it comes down to the ability to advertise your
company, product or service without having to spend a lot of money that you
would be required to with SEO or AdWords for example.
Social Media is one of the few platforms of marketing where
it is your time that provides the rewards, rather than receiving the rewards
through monetary spend. Not only is it a great way to see a return in your
investment of time, the key part is that you receive an investment over time
too. The more you are able to build out your social media profiles, the more
likely you are to see an increase in the overall amount of sales you make per
The key to using platforms such as Twitter and Facebook to
increase your sales base is not so much to make short term sales, but rather to
build out awareness of your business and your brand. You will not be making
instant sales for the most part, but you are looking to increase how many
people know of your company and build trust with them.
When you look to build your social media, you are looking at
the long term for your business rather than the short term. Long term, you want
a strong and viable brand name where people are comfortable with purchasing
from you based on the loyalty, they feel for you as a company.
If you are looking for a way to start looking into the
medium- and long-term profitability for your business, begin looking into
social media and the benefits that it could provide your company. For a very
small amount in time compared to the possible rewards, it becomes a heavy ROI.
The reason why social media is so important is because you
can essentially set up your own account on any social media platform, and use
that as a way to increase your customer base or interest base very organically
depending on the product or service that you provide your customers.
Unfortunately, you cannot reinvent the wheel for every
market. There are certain markets where it can just be too difficult to create
a Facebook account that would generate interest. Carpenters and Joiners for
example can only do so much to generate buzz regarding their products.
This is the same for certain services. There are only so many
services that actually look interesting from someone on the outside. If you try
to sell services such as tutoring, then using Facebook can be a great way to do
this. But if you are a trash collector or a road sweeper, it can be a lot more
difficult to advertise these services as they are not in “high demand” to the
general public who are willing to spend their money, and for the most part
people will not be interested in looking at posts or videos regarding these
services, as horrible as that may sound.
It is important to note how important something like
Facebook can be when it comes to the marketing aspect. You can do your best to
make anything look or sound interesting thanks to the ability to type out a
significant amount of text that is also matched with media such as videos or
pictures. Something like Instagram for example is great because of the video
aspect being so easy to watch, but it can be difficult to use that platform for
While we have only just touched on it, there are still more
than a few reasons to why it’s so important!
S Line Transport is one of the biggest taxi companies in
Australia, and we are quickly vying to become the largest taxi company in the
country due to our commitment to strategy and overall growth. We are looking to
take complete control of competition for all areas of Australia, and it’s
becoming an extremely more achievable task year after year with the invention
of social media and digital marketing.
While you may think that this blog will be discussing
transportation such as taxis and buses, this blog will actually be about how
you can improve your business (no matter what your business actually is)
through the use of digital marketing.
There is so much to know about digital marketing that I
don’t expect you to become an expert based on what I have to say about it. But
there are a few things that I do want you to note, such as the impact that
digital marketing and social media can have on your business, especially if you
dedicate enough time or resources to ensure that it has the space or room to
work and improve.
If you own your own business and you are looking to start
committing time or resources to growth, then in 2019 one of the things that you
need to focus on without being washed out by the competition is digital
marketing. It can be such a helpful tool since most people use the internet in
You see more people on their phones in the streets or in
public than those who do not, and that should give you some kind of idea about
how important digital marketing can be to your company.
Digital marketing is also easy enough to where you can grow
and maintain that growth yourself, without the use of a company!